Each week, Green Heroes profiles someone who, in a single moment, shifted his or her world-view and suddenly understood that something must be done to save the planet. Their inspirational stories of green epiphanies will provide motivation for all of us to do what we can to preserve the natural world for future generations.

The inspiration for our first green testimony comes from a story that appeared on our series Lucky Breaks about world-renowned scientist and television personality David Suzuki. He told us how a routine fishing trip into the BC interior that he took as a graduate student led him to devote his life to preserving the environment. While traveling along logging roads to his usual fishing grounds, Mr. Suzuki was struck by the contrast between the barren clear-cut lands he crossed and the dense greenery of the untouched old growth forests he entered. This moment of juxtaposition provided the green-inspiration for David Suzuki to reshape his scientific research and begin a career as a vocal proponent for environmentalism.

Users will be encouraged to submit their own story ideas and suggestions of green-inspired people that they know. People love to share success stories like the moment Victoria Secret’s CEO decided to use recycled paper for the company’s popular catalogues or how the Sharing Backyards website was inspired by one of the founders hitching a ride from Winnipeg to Vancouver in a truck delivering pickles.

Green Heroes will dispel the popular myths: that you can’t be a responsible business and also care of the environment, that it costs too much money to shop locally, or that it takes too much time and energy to start a movement like Greenpeace or Treehugger, both Canadian success stories.

The channel is not one more voice in the plethora of Internet portals focused on creating concern and fear over the future of our planet. It is a site of inspiration and hope that leads its viewers and participants beyond anxiety to action.

Copyright©2007, CineFocus Canada Interactive Inc.