UFCW Canada: Our Voice is Strong

Client: United Food and Commercial Workers

The United Food and Commercial Workers Union is one of the largest private sector unions in North America, spanning every imaginable facet of food production. CineFocus Canada has served as a communications consultant to UFCW Canada since 1995, specializing in video production. Projects have ranged in scope, but generally they tell the story of the people of the UFCW, the members and the union reps, and of our principles, victories and challenges.

Our Voice is Strong is a summary of how the UFCW is able to work for desirable situations for the thousands of workers it represents, including migrant farmworkers and newcomers to Canada.
Beautifully shot in communities across Canada, the video is made up of vignettes that show the diverse aspects of the food industry and how union members are working to make equitable and fair conditions the norm in Canada.